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2019 Tencent Video Annual Index Report Released, Xiao Zhan, Wang Yibo High in Popularity

2019 Tencent Video Annual Index Report Released, Xiao Zhan, Wang Yibo High in Popularity
On December 27, Tencent Video’s 2019 annual index report was released in Beijing.The report shows that “upstream quality, downward volume” has become the new normal in the TV drama market, and the proportion of men chasing drama has increased.Xiao Zhan, the two male protagonists of the summer drama “Chen Qingling”, won the title of “Popular Actor of the Year”.”Chen Qingling” poster.According to reports, the report mainly reflects the user’s true attitudes and needs through in-depth analysis of platform users’ crowd portraits, consumption habits, viewing choices and other behavior data, combined with annual popular works, media data and industry development trends.The report shows that in 2019, the industry has entered a cooling-off period, and users have increasingly meaningful content quality.This year Tencent Video launched a total of 149 domestic dramas, which is 10 fewer than in 2018. At the same time, the number of TV drama channels per day hit a record, breaking 15 billion.The TOP3 of the annual TV drama comprehensive word-of-mouth list is “Chen Qingling”, “It’s all very good” and “Dear, Love”, and the popularity flow is directly proportional to the quality of word of mouth.Xiao Zhan and Wang Yibo even had the “Chen Qingling” hit and won the title of “Popular Actor of the Year”.At the same time, the user base for chasing dramas has also changed, and the proportion of men and women chasing dramas has gradually increased.The percentage of men chasing dramas is 49 from 2018.8% increased to 54.3%, supporting half of the TV drama users; female users accounted for 48% from 2018.2% dropped to 45.1%.This subverted the industry’s perception of the sex ratio of the audience.In 2019, the TOP3 proportion of male users of Tencent video TV dramas was “King of Land War”, “Eternal Dragon Sword” and “Airborne Blade”, and the proportion of female users of TOP3 was “I only like you”, “Dear, dear”, “Know whether or not?”It should be green, fat and red. “The variety show market is characterized by “decrease in quantity and increase in demand”.In 2019, 216 Tencent video programs were online, a decrease of 36 files compared to 2018. At the same time, the per capita viewing time of variety channels is 35.19 minutes, an increase of 1 from last year.55 minutes.Li Yang, director of the Tencent Video Program Operation Center, proposed the “28th Law” of variety shows-20% of the programs can cover 80% of variety users.This shows that users have higher and higher requirements for program content, they are more willing to choose carefully, rather than lacking.Sauna, Ye Wang Yang Lianjie Liu Wei Editor Wu Longzhen Proofreading He Yan